BioVoice News March 2017 Issue 10 Volume 1 | Page 41

the use of home remedies through scientific studies so that these methods of healing may , if found suitable , be integrated in contemporary healing practices and hence be preserved .
BLUEAIR APPOINTS ARVIND CHABRA AS COUNTRY HEAD INDIA Blueair Inc ., a world leader in innovative indoor air purification technologies and solutions , announced today the appointment of Mr Arvind Chabra as Country Head for Blueair India . He takes over from Mr Vijay Kannan who will be pursuing career opportunities outside of Blueair . Mr Chabra joins Blueair from HP India Sales Pvt Ltd ., where he was functioning as National Sales Manager- Supplies Business .
Speaking on this appointment Mr Girish Bapat , Blueair , Director , West and South Asia Region , said , “ We are at the cusp of transition and poised to register exponential growth . Our merger with Unilever gives us unprecedented and inorganic scale to widen our market . Besides we have also partnered with HiCare , India ’ s leading Home Hygiene brand , to expand our reach in more than two hundred cities . It ’ s an exciting time for Blueair in India and we welcome Arvind to steer us in the next phase of growth . Arvind brings valuable experience of
establishing and leading the technology product categories . His illustrious career makes him an ideal choice for expanding Blueair across country .”
Mr Chabra brings with him 20 years of experience at leadership positions , business development , strategic management and enhancing business operations and integration for top consumer technology brands like HP and Xerox .
“ Blueair is a global brand with a leading position in all its key markets worldwide . In a country like India with high population density and hazardous levels of air pollution , Blueair is offering products that fit naturally with consumers ’ need . Moreover , Blueair has a large untapped market in India . My immediate focus will be to implement the strategic roadmap for the development of new consumer and commercial market segments . My other key objectives are to enhance awareness and penetration about the product in various geographies , especially metros and tier one cities ,” said Mr Chabra , while sharing his future plans .
He also said that he will be responsible for overviewing Blueair ’ s go-to-market strategy , operational execution and overall leadership of the India business . Mr Arvind will report to Mr Girish Bapat .
BIOVOICENEWS . COM 41