ITM 243 Gastronomy of the World
(3 credits)
A study about the history of various national foods,
foods for special occasions, the food culture of different
countries and the uniqueness of each national food. This
course includes field trips.
ITM 244 Digital Photography for Tourism Promotion (3 credits)
Prerequisite: IIT 201
This course provides the theories and techniques
of digital photography to be used as a promotional tool in
the hotel and tourism business such as menu, brochure, and
website design. The study wil be in the computer lab along
with field trips.
ITM 245 Travel Writing
(3 credits)
This course provides techniques and various styles
of writing to share travel experiences and knowledge in various
aspects such as culture, tourist destinations, livelihoods, foods,
festivals. Students have a chance to practice travel writing
based on their interest.
ITM 246 Selling and Negotiating Skills
(3 credits)
A study of the roles and responsibilities of the
salesperson including working process, systemic and effective
selling techniques, customer management strategies in order
to maximize the customer satisfaction.
ITM 247 Introduction to Wine Appreciation
(3 credits)
This course aims to provide the knowledge about
the history, origin and types of wines including the production
process, storing, label reading and wine selection. Students
also learn how to pair the food with appropriate wine, wine
tasting, wine opening and serving, and wine and health issues.
This course includes field trips.
ITM 248 Customer Handling Skills
(3 credits)
This course aims for students to understand the
role and importance of customers in the hotel and tourism
business including service theories, customer satisfaction
through service and complaint handling.
ITM 249 Health and Wellness Tourism
(3 credits)
A study of meaning, types, and principles of
integrating tourism in the health and wellness business in
various forms such as hospitals, spas, resorts, and aesthetic
clinics along with tourism management strategies specially for
health and wellness. This course includes field trips.
ITM 250 Thai Society and Culture
(3 credits)
A study of the Thai social structure, religions, beliefs,
cultures, festivals, local wisdoms, livelihoods, arts, family, and
food through lectures and field trips.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 97