Bulletin 2017-2018 BUI 2016 | Page 98

2) Creative MICE Management track ITM 346 Introduction to MICE ITM 348 MICE Logistics (3 credits) This course aims to provide the introduction to the meaning, importance, characteristics, forms, and differences business. Students also learn about the organizations relating to the MICE business along with the growing trends of the industry. This course includes field trips. ITM 341 Creative Travel Planning and Organizing (3 credits) Prerequisite: ITM 225 or Dean’s Approval A study of principles and elements of tour organizing, process and techniques of tour planning, creative tour itinerary writing, marketing and public advertising. Students have opportunities to organize an actual tour for a real destination. ITM 347 Venue Management for MICE (3 credits) Prerequisite: ITM 122 or Dean’s Approval This course provides the criteria of venue selection, planning, budgeting, coordinating, and preparing the venue in response to the types of market target and meeting, incentive, includes field trips. 96 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE (3 credits) Prerequisite: ITM 346 or Dean’s Approval This course explores the significance of meeting, to facilitate the planning process of various events in MICE business. This course includes field trips. ITM 349 Event Project Management (3 credits) Prerequisite: ITM 346 or Dean’s Approval This course provides the opportunities for students to apply the learned knowledge and skil s in event management to actual planning, designing, coordinating, advertising, solving problems, and evaluating the event management through hands-on actual event management experience. Free Electives ITM 241 Spa Management (3 credits) A study of spa evolution, types of spa management, method s of therapy as well as various products used in the spa business, integration of the spa business with health and wellness and tourism, and laws and regulations related to the spa business. This course includes field trips. ITM 242 In-flight Passenger Service (3 credits) This course explores the roles and importance of flight attendants. Students have opportunities to practice service skills in food and beverage, safety practices, and other tasks required before taking off, during the flight, and after landing.