ITM 213 Accounting and Financial Management
for Tourism Business
(3 credits)
This course provides the general background of
accounting principles for the purpose of planning, decision
making, and controlling the tourism business operations to
achieve the highest benefits for organizations. The study
includes accounting database, internal financial control for
good governance, business financial analysis, general knowledge
about capital, cost-benefit analysis, breakeven point analysis,
budgeting for profit and investment planning, and general
knowledge about taxes for profit and operation planning in
tourism business.
ITM 214 Sustainable Tourism
(3 credits)
Prerequisite: ITM 121 or Dean’s Approval
This course explores the application of logistics
knowledge in relating to cargo transportation and tourism
products and services distribution, parcels and packages delivery,
logistics insurance, logistics laws and regulations, demand
responsive planning, information technology, and tourism proactive
marketing strategy. This course includes field trips.
94 BANGKOK UNIVERSITY INTERNATION AL COLLEGE
Prerequisite: ITM 121 or Dean’s Approval
A study of the various forms of tourism activities and
business both in the domestic and international market including tour
management, tour agencies, MICE management, and other
related business.
ITM 322 Trends and Tourism Business Opportunities (3 credits)
A study, analysis and discussion about trends and
key issues in the tourism industry in order to explore the
business opportunities, potential solutions, and strategies
development to achieve the comparative advantages of
tourism business.
(3 credits)
A study of the sustainable tourism concept is
investigated including principles of sustainable tourism
management, tourism planning and development regarding
the economic, cultural, and environmental impact, roles of
government and private sectors in sustainable tourism
development. This course includes field trips.
ITM 221 Logistics for Tourism Industry
ITM 225 Tour Business Management and Operation (3 credits)
ITM 411 Marketing for Tourism Industry
(3 credits)
ITM 412 Research for Tourism Industry
(3 credits)
Prerequisite: ITM 121 or Dean’s Approval
This course explores the unique characteristics of
tourism products with the purpose to apply the marketing
principles to the tourism business including market analysis,
marketing planning, marketing strategies, and various techniques
of marketing promotions.
Prerequisite: IST 203 or Dean’s Approval
A study of the process and benefits of research
in the tourism industry including research question selection,
research design, sampling, research methodology, data
collection tools, data analysis by statistical software along with
research in finding presentations for business development.