Bulletin 2017-2018 BUI 2016 | Page 95

ITM 211 Service Psychology (3 credits) This course explores the psychological concepts and theories related to the service industry; human relations for services and factors that influence the service satisfaction are explored. Applications of psychological theories to improve the service process are also investigated. ITM 222 Cross Cultural Communication Skills (3 credits) This course explores the various forms of communication skills based on cultural differences with the aim to improve the students’ confidence and personality to achieve professionalism in the tourism industry. Skills studied include introducing oneself, social etiquettes, personality development, and public speaking skills. ITM 223 Tourist Behavior (3 credits) This course explores the key factors influencing tourist behaviors, tourist decision making process, different tourist behaviors in various countries, regions, and cultures, and tourist behavior trends with the aim to develop the appropriate strategies to serve the demands of the tourists. ITM 224 Human Resource Management (3 credits) A study of human resource management concepts and practices in the tourism industry including manpower planning, recruitment and selection process, training and development of human resources, team working, performance evaluation, benefits and welfare management, incentive, workforce relation and related employment laws. ITM 311 Laws and Professional Ethics for Tourism Industry (3 credits) This course aims to provide knowledge about law and regulations related to the tourism business including tax law, custom law, transportation law, and environmental law along with ethics of entrepreneurs in the tourism industry. ITM 321 Information Technology for Tourism Industry (3 credits) Prerequisite: IIT 201 or Dean’s Approval This course provides knowledge about information technology system and database management related to the tourism business with the application of ready-made computer programs. The study is hands-on in the computer lab. ITM 212 World Geography for Tourism (3 credits) This course provides the overview of Thailand and the Global geography, landscape characteristics, climate zones, and ethnic groups. The correlation between the geographical conditions and tourism management in both local and international tourism destinations especial y in the natural-based destinations, historical destinations, and livelihoods are explored in order to effectively plan the tourism development accordingly. BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 93