IEN 406 Research Writing
(3 credits)
A study of fundamental research methods and practice
of conducting different types of research on various topics related
to business and students’ interests.
IEN 411 Seminar in ASEAN Business Topics
(3 credits)
Prerequisite: IEN 311
The course increases students’ awareness and
understanding of ASEAN and the ASEAN Community. Areas
covered include the four major areas of ASEAN cooperation:
Political and Security, Economic, Functional and Development.
IEN 412 Cultural Knowledge and Communication
(3 credits)
Prerequisite: ILB 110, IEN 105
This course involves the attainment of the cultural
knowledge required to understand how to communicate
effectively across cultures. The course provides an intellectual
framework for understanding the relationships between language,
culture and behavior in diverse international environments.
IEN 413 English for Business Proposals
and Reports
(3 credits)
Prerequisite: IEN 103, IEN 104, IEN 105
This course includes a study of the principles of writing
business proposals, situations and audience analysis, collecting,
researching and synthesizing information, formats and features
of business proposals and different kinds of business reports,
including informative and persuasive.
IEN 421 Intercultural Competence in Business
(3 credits)
Prerequisite: ILB 110, IEN 105
This course provides students with the understandings
and skills required to conduct business with a superior level of
intercultural competence which is crucial for commercial success.
This course focuses on business aspects of intercultural
competence. Students examine how culture and intercultural
dynamics influence interactions between people, businesses,
organisations and management in a variety of settings. Particular
areas of importance include different cultural approaches to
management, organisational structures, meetings, time,
productivity, status and staff. It also covers the effects of culture
and language in communication between people from various
countries.
IEN 422 English for Business Negotiations
and Persuasion
(3 credits)
Prerequisite: IEN 103, IEN 104, IEN105
A study of principles and techniques in business
negotiations and persuasion. Practice in preparing structures
of different types of negotiations and persuasion and their
implementation with the roles of communication, different types
of power, cultural factors affecting negotiations, practical
negotiating frameworks and tactics.
BANGKOK UNIVERSITY INTERNATIONAL COLLEGE 85