IFR
IFR
IGR
IGR
IJP
IJP
IMG
ISP
ISP
ITH
ITH
IIL
IIL
JKR
JKR
101 French I
102 French II
101 German I
102 German II
101 Japanese I
102 Japanese II
330 Small and Medium-Sized Enterprises
101 Spanish I
102 Spanish II
101 Thai Language for Foreigners I
102 Thai Language for Foreigners II
101 Italian Language and Culture I
102 Italian Language and Culture II
101 Korean Language and Culture I
102 Korean Language and Culture II
Courses: Marketing
IMK 212 Principles of Marketing
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(3 credits)
Pre-requisite: IMG101 Introduction to Business or
Dean’s Approval
Study essential principles of marketing such as product,
pricing, distribution and promotion. In addition, studying the
marketing foundation for example, consumer behavior, factors
and causes of consumption, general knowledge of marketing
and marketing in different aspects as international marketing,
industrial marketing, marketing and environment.
60 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE
IMK 321 Consumer Behavior
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study consumer behavior and factors influencing
consumers both internal and external factors such as social,
values, attitudes, beliefs, cultures, personality. Study thoughts
influencing today consumer behavior such as mass media,
family, modern fashion, and study marketing concepts developing
benefits for encouring more consumption.
IMK 322 Product and Brand Management
(3 credits)
Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval
Study product and brand management from
developing new products, product design, new product
management, market testing, presenting product stimulating
interest and consumptions of buyers. New production management
concepts as environmentally friendly product management,
study brand management for promotion objectives, developing
and creativing values of product for memorability. Promoting
and adding values, study customer understanding, developing
components in brand management like logo, slogan, event
management for promoting building brand like brand management,
tool selection for publicity, brand advertising, brand audit.