Bulletin 2017-2018 BUI 2016 | Page 62

IFR IFR IGR IGR IJP IJP IMG ISP ISP ITH ITH IIL IIL JKR JKR 101 French I 102 French II 101 German I 102 German II 101 Japanese I 102 Japanese II 330 Small and Medium-Sized Enterprises 101 Spanish I 102 Spanish II 101 Thai Language for Foreigners I 102 Thai Language for Foreigners II 101 Italian Language and Culture I 102 Italian Language and Culture II 101 Korean Language and Culture I 102 Korean Language and Culture II Courses: Marketing IMK 212 Principles of Marketing 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 (3 credits) Pre-requisite: IMG101 Introduction to Business or Dean’s Approval Study essential principles of marketing such as product, pricing, distribution and promotion. In addition, studying the marketing foundation for example, consumer behavior, factors and causes of consumption, general knowledge of marketing and marketing in different aspects as international marketing, industrial marketing, marketing and environment. 60 BANGKOK UNIVERSITY INTERNATIONAL COLLEGE IMK 321 Consumer Behavior (3 credits) Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study consumer behavior and factors influencing consumers both internal and external factors such as social, values, attitudes, beliefs, cultures, personality. Study thoughts influencing today consumer behavior such as mass media, family, modern fashion, and study marketing concepts developing benefits for encouring more consumption. IMK 322 Product and Brand Management (3 credits) Pre-requisite: IMK212 Principles of Marketing or Dean’s Approval Study product and brand management from developing new products, product design, new product management, market testing, presenting product stimulating interest and consumptions of buyers. New production management concepts as environmentally friendly product management, study brand management for promotion objectives, developing and creativing values of product for memorability. Promoting and adding values, study customer understanding, developing components in brand management like logo, slogan, event management for promoting building brand like brand management, tool selection for publicity, brand advertising, brand audit.