Baird Global Healthcare Report 2016-2017 Global Healthcare Report | Page 10

Global
Investment Banking

Institutional
Equities & Research

Baird Capital

The Rise of
Consumerism
How Data and Technology
Are Evolving the Human
Healthcare Experience
AUTHOR
MATT GILLMOR
SENIOR RESEARCH ANALYST
EQUITY RESEARCH

With more skin in the game, consumers are being forced
to make better-informed healthcare decisions.
For the Healthcare Information Technology space, this has
several important implications. First, consumers want and
need more convenient, cost-effective ways to access the
healthcare system. Second, consumers are demanding greater
transparency regarding the cost and quality of care. Third, higher
deductibles mean more revenue is generated directly from
patients, requiring an additional focus on the revenue cycle for
providers. Each of these challenges presents opportunities for
the kind of company that can develop the right solution.

8

The U.S. healthcare system is reorienting
around the consumer – a process that has broadbased implications for how and where healthcare
is delivered, as well as the technology needed to
support new service models. Various factors are
driving this trend, chief among them the continued
shift of healthcare costs from