About the Author
one piece of wood , and you attach it to another piece of wood , you actually end up with three items .
Bear with me dear reader , I assure you I ’ ve not gone mad . ( Well I have , but that ’ s another story .) Try this example : If you have two sticks and you combine them , you end up with the two sticks you started with , and a third object , in this case , an X . One plus one ... makes three . More than the sum of their parts .
“ Ok , that ’ s a neat parlour trick , but what does it have to do with the creative spark ?”
Again with the italics . How the hell do you do that ? Anyway , that ’ s a fair question . The creative spark is revealed when you allow yourself to think in unconventional ways . Following these sometimes bizarre lines of thought encourages broader thinking , and broader thinking leads to more creative ways of solving problems .
The most important aspect of creativity is the understanding that it ’ s ok to occasionally break the rules . Doing so will not cause the collapse of society . My earlier act of numerical necromancy will not lead to a cascade of financial collapses and disasters - the world ’ s bankers have already done a fine job of that - but it does open some interesting avenues of thought . Creativity is built on the assumption that everything is fair game - even the rules .
If you ’ re struggling with the idea of bending or breaking the fundamental rules of the universe to create something new , remember this : Aristotle ’ s concept of the Earth and planets existing in fixed , crystal spheres was accepted as truth for eighteen centuries before Copernicus came along and revolutionized the way we look at the night sky . Nothing is carved in stone .
Science , engineering and mathematics may be based on evidence and experimental processes , but they all require the creative spark to get them started . Discovery often begins with the question “ What if …?” and nothing , absolutely nothing , sparks creativity and imagination like “ What if ?”
So whether you ’ re rewriting the fundamental laws of mathematics , building impossible structures or attempting to pen a magnum opus for your business ’ sales page ... nurture and encourage the creative spark within yourself and others . There are few things more badass than bypassing the rules to create an entirely new way to do things .
Who knows ? You may just create something that ’ s greater than the sum of its parts . And that , dear reader , is real magic .
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About the Author
Mackenzie Clench is a Copywriter who works with badass and heart-centered entrepreneurs to help them share their unique “ song ” with the world . He is also a social observer and advocate for women ’ s rights . He does not , as a rule , refer to himself in the third person . Unless you ’ d like him to . Mackenzie can be contacted via Email or his Website - www . mackenzieclench . com .
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