Badassery Magazine Issue 8 January 2017 | Page 18

About the Author
The Washington Post did an experiment a couple of years back with Joshua Bell . Joshua Bell is a musician . He commands about $ 60,000 an hour for a performance . In fact , a couple of days beforehand , Joshua performed in Boston and ticket prices began at $ 100 .
Joshua Bell performed outside a Washington DC subway station with his 3 ½ million dollar Stradivarius violin and made a total of $ 32 for the same amount of time he earned $ 60,000 in Boston . Obviously he was appealing to a totally different clientele at the subway station . It has everything to do with how you are perceived . When Joshua was perceived as nothing more than a subway hustler , his pay was low . However , when Joshua attached value to his performance , his pay skyrocketed .
Are you appealing to the bargain basement or the high-end shopper ? Want to change that ? Then take a look at your marketing .
Who are the clients you are currently attracting and how do you change your perception ? Lets start with are you hiding behind passive marketing ? Meaning have you put a free Facebook business page and only post heartwarming stories and feel good pictures , with a buy something post thrown in and wonder why hardly any one visits your website or calls .
You need to change your bargain basement mentality . When was the last time you took a business workshop ? And I don ’ t mean a free webinar . You need to step up your game . Get a business coach , take a workshop that has depth to it , and write out a business plan . Invest in yourself and your business . Only when you change your mentality from bargain basement to high end will you see changes . Charging a livable wage allows you pay your bills , put food on the table , plan for vacations , and retirement . Tips should be what they were always meant for , something extra not dependent upon . I don ’ t rely on the kindness of strangers . And neither should you . apple

About the Author

Mary ’ s been involved in the pet industry since 1999 and has owned her own business since 2002 . She grooms , she writes , she speaks within the professional pet industry . Mary also is a Reiki Master , as well as an Advanced Crystal Master . To get an appointment with her helps if you have four legs or feathers . However , Mary networks with the 2 legged variety .
maryoquendo . com handsandpawsreiki . com

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