5 STEPS TO CREATE A MARKETING CAMPAIGN
THAT CONVERTS
STEP 1: PLAN YOUR
CONTENT
This is the single most important step in the process. You need create a plan of action. For example: are you doing general planning for the entire
quarter? Or are you prepping for a specific launch,
offering, or event? Once you know exactly WHAT
you are offering, then you can begin to flesh out
your plan — possible options may include: blog
posts, guest blogs, Facebook ads, Facebook graphics, Facebook live, webinars, Instagram, affiliate
marketing — the list goes on. (PS. If you want some
help planning for 2017, be sure to stay tuned until
the end of this article where you can grab a free
Visual Marketing Calendar to help you get started!)
STEP 2: HIGH-QUALITY
PHOTOGRAPHY
High quality photos not only elevate a brand, but
they make it appear professional and build your
“know-like-trust” factor with your audience. Even
if you’re just starting your business, high quality
9
photos can elevate your brand and make it look
like you’ve been in the game for years.
STEP 3: GRAPHICS
Whether you are promoting via a blog post, sharing
on Instagram, or selling on Facebook ads Beautiful,
on-brand graphics that convey solid design principles are a MUST for any successful visual marketing plan. You can combine both a killer photo +
design a stunning graphic for maximum impact.
STEP 4: VIDEO
Showing your face on camera - whether it be
Facebook live, webinars, live workshops, or YouTube — is one of the quickest ways to connect with
your audience on a deeper level. Are you afraid to
be in front of the camera? You aren’t alone. My #1
tip for busting through the video fears? Just do it.
The more you do it and allow yourself to fail fast,
the quicker you’ll be able to laugh at yourself, and
start getting more comfy in front of the camera.
STEP 5: SHARING
Boo-ya! All the above efforts will mean nothing
if you don’t get your content in front of the right
audience.