Snapchat VS.
Instagram Stories
...What’s the deal?
by Glady Dalton
A
s a loyal Snapchatter, I was a little stubborn
about trying out Instagram Stories.
Like, why does it need to exist?
It’s just a copy of Snapchat.
I don’t want to update both!
All of the above are actual thoughts I had that
stopped me from playing with it.
As with all social media, we need to adapt daily as
there are always changes and new ways to connect
with people.
So, I finally got my head out of my Snapchat loyal
butt, and tried it out for the first time with a real
paying client in my studio! Hahaha we actually did
it together. Both our Instagram Story virginities
were taken during that product photoshoot.
And guess what? I didn’t hate it. In fact, I got some
awesome positive feedback from doing it. A client of mine saw my story and messaged me about
how excited they are about their upcoming session
because they saw how I work, my wild personality,
and what my home studio looks like. They were so
jazzed up for it to be their turn.
While I get that reaction from Snapchat, too. It’s
a different audience reach than Instagram Stories.
And THAT is my main point of this article.
Sure, I have some overlap between my Snapchat
followers and my Instagram Story viewers (I don’t
know what anything’s official title is), but it’s a
small overlap.
You can totally get some of your target clients to
follow you on Snapchat, but I can bet that most of
you reading have a larger target client audience on
Instagram.
Does that mean you should just drop Snapchat and
switch over completely?
Not necessarily. Here’s the breakdown:
You can be more targeted & specific with your stories on Instagram because you likely have different
accounts for personal & business(es).
So, for me I can keep my stock photo stories on
Heart take the Wheel and my portrait stuff on
Glady Anne Photography and if I wanted to go pet
crazy or kid, I can keep that shiz on my personal
insta.
Snapchat is great for telling the whole story. Your
businesses & personal life under one roof. Howev38