create a real goal involving numbers i.e. how many
sales or how many clients you’d like to obtain each
month, achieving this goal becomes easier.
The reason is that it allows you to not only plan
for your income potential, but can also help when
marketing. So now decide on an amount that you’d
like to make and figure out how many clients/sales
it would take in order to get there. If you want to
make 10K this month, how many sales does that
equate to for your product/service?
For example, I like to bring in 30 clients a month.
For me, I have enrollment periods at the last week
of each month where people can sign up for next
months spots. If I know that I am accepting only
30 new people, I can create scarcity as spots fill up
and it forces people to actually make a decision instead of waiting until the time “feels” right. They’ll
know they only have so long until they lose their
spot so they act faster. This helps with booking
clients and income planning.
2. SHARE YOUR GOODIES.
I’m talking BUSINESS goodies to be more specific.
Part of any business owners strategy should be giving away things for free. Even if you only do it for a
limited time to create a buzz, do it. It’s been proven that freebies attract skeptical clients because
they view it as a way to test you out as a person
without committing to anything.
You’ve heard the saying “test drive the car before
you buy it”, people like to do this with business
owners too.
When you add value to someone’s life without
asking for anything in return, it builds trust. It also
gives you a space in their mind above other business that may be your competitor. If someone has
already received something from you for free and
they loved it, when you do go to make a sale, they’ll
be warmed up and ready to hear what you have to
say.
3. SELL YOUR BRAINS OUT!
Selling has become this negatively viewed subject.
We’re petrified of coming off as “salesy” yet all
sales experts will tell you that people aren’t actually afraid of being sold on things. It happens all
of the time through advertising, music, etc. and
people don’t think twice about it. We buy Nike’s
because Nike sells to us all day, everyday. They sell
by having our favorite sports players wearing their
stuff, they sell by commercials, ads on Facebook
and by creating such a buzz around their brand
that it’s become so cool to wear them. There are
plenty of other cute, cheaper sneakers out there,
yet we will always put more money into the Nikes
because we know they’re good quality and the
brand represents “cool.”
You have to learn to create this same buzz around
YOUR business. Now the general public may never
view hiring a strategy coach as the same level of
cool as buying Nikes, but I can create a coolness
factor for my clients. The goal is to make it so that
when people think of strategy and business plan34