reading about people who are less fortunate than
you, you realize how blessed you are. People are
in danger all around the world. Who cares if your
business frenemy has more Twitter followers than
you?
IMPROVE “IDEAL CLIENT” PROFILES
We all have struggled with coming up with an
ideal client profile; it is sometimes hard to vividly
imagine your perfect customer. By reading books,
you learn more about character development and
description, allowing you to write more developed
ideal client profiles. There is also an added bonus
of better understanding your ideal client if you
read certain books. Are you an entrepreneur who
helps women to cut back on shopping to get out
of credit card debt? Reading the Shopaholic series
will help you better understand your audience.
your customers will be clamoring to click the “buy
now” button.
There you have it! You now can open up your copy
of The Cursed Child without guilt. Just let us know
what you think on social media, okay? We have
heard mixed reviews, and we want to know if you
are for or against the book.
About the Author
BETTER EMOTIONALLY CONNECT WITH
YOUR AUDIENCE
Fiction helps people better empathize with other
people. When you are picking up a novel, especially one in the first person perspective, you are
metaphorically walking in another person’s shoes.
You better understand how they think and feel. If
the author is really good, you viscerally feel what
the character is feeling and are experiencing the
events of the novel as if you are the character. By
strengthening your empathy muscle, you become
an exponentially better business owner. You will
write better copy and posts that will emotionally
resonate with your community. When you are on a
discovery call, you will increase your odds of making a sale, because you are emotionally connecting
with the person you are talking to. Besides, it will
just make you a better person in general. And who
doesn’t want that?
LEARN NEW WRITING TECHNIQUES
Is your writing feeling a little flat? Novels can
swoop in to the save the day. Want to learn how
to write concisely? Pick up a Hemingway novel or
short story, and study his technique. Before you
know it, your word count will go down from 1,000
words per post to 500. Do you want to beautify
your copy with lovely similes or metaphors? Pick
up a book of poetry and dissect the images in the
poems. Your sales page will be so gorgeous that
27
Sarah Fox is a novel writing coach and editor
who helps ambitious authors start and complete
their novels. When she is not working on her own
novel, she writes for Quirk Books and Imaginary
Book Club. You can find her thoughts on writing
and pop culture at www.thebookishfox.com.
thebookishfox.com