2.TRUST
I always say this, when you have consistent branding (color palette, tone and voice) you build trust
and credibility with your audience. They will use
services or make purchases from a brand that is
polished and legit. They know they can trust you
with their work and know that the outcome of
them doing business with you will be as polished
as your logo and brand. Your customer wants to
build a relationship with a brand that is established
and confident in their work.
3. SALES
The most powerful and profitable companies and
business, big or small have one thing in common
and that is great brand identity. They have established themselves as world leaders in their particular niche by building a robust brand. It is a long
term business plan that gives a high ROI.
About the Author
Marketing and sales go hand in hand! Branding
is the missing piece in the puzzle when it comes
to marketing. it is the bridge that gets more sales
when marketing is done! Branding helps in brings
more sales to your business! It gives confidence
to the buyer that your business is established and
able to provide them with what they need.
4. COMPETITION
When you have an amazing brand identity, you
are doing yourself a favour and setting yourself
above your peers. Competition is healthy when
it comes to making it happen. You need to be an
apple among oranges. I love this saying “Blend in,
but stand out”. From your logo, to website, social
media, color palette, business cards… You’ve got to
stand out if you want to make it big!
5. EXPECTATIONS
The practices and elements of a brand, it’s personality, has a great impact on the expectations.
Having the best character is the most powerful
opportunity for a brand when it comes to what
you promise as a business owner. What I notice
in many small businesses is they never express
what their customers should expect from them.
One way you can do that is by telling the customer what they can expect from your services and
products. Talk about your performance and quality,
talk about your turnover time, pricing etc. Bring out
your personality in your copy!
Arpitha is a award winning graphic + website
designer and business blogging strategist. Her
passion lies in helping new business owners
with meaningful branding and effective website
design that engage their audience, sets your
brand apart and ultimately lands them more
business. In this process, she equips her clients
with the best business strategies out there which
includes, social media marketing and content
marketing. She has been doing branding and
websites since 2010. Her simple mission for
her business is to produce the highest quality
work for every client, on every project. When
she’s not busy designing, you can find her on
JustArpi.com inspiring her readers to turn their
passions into a business they love and build
strong, successful brands online.
justarpi.com
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