The Importance of
Building a Strong
Brand for Your
Small Business
by Arpitha Sylvester
Y
our business goes beyond a attractive logo.
The one thing that makes it memorable and
increases the value of your business is excellent branding. It is what motivates your audience to
hangout on your website, follow you on social media and talk to their friends about you. You might
ask, what exactly is a brand?
I believe a brand is more than that. A brand lives
and advances in the minds and hearts of potential
clients. It is a fostered set of ideas and emotions
consumers associate with a company. With the
infinite amount of choices that are offered to consumers everyday, It is important that you connect
with your audience in a way that is unforgettable.
The short answer is: Everything.
Did you know?
A brand represents people’s recognition of a company’s customer service, reputation, marketing,
and logo. When all of these elements of the business are working well, the overall brand tends to
be in a killer shape.
45% of a brand’s image can be credited to what it
says and how it says it.
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Your brand is the assurance you give your audience, what you say you will do, how you say you