next door, and Home Depot talks like your uncle,
the one with the pickup truck, who helped you
move your couch into your first apartment. Pay
attention to how the brands you follow use their
voice across platforms. Notice how the types of
posts change, but their voice doesn’t. What can
you emulate (but not copy!) for your own voice?
About the Author
4. PRACTICE MAKES BETTER
Every time you write any of the following, reread it
and re-word it until it sounds like an intimate conversation between you and your reader.
Emails
Product Descriptions & Instructions
All social media bios & profile information
Instagram captions
Tweets
Facebook updates
Comments and replies on your (and others) blog.
Thank you notes
Packaging
Once you’ve found your brand voice, use i t. Talk
to your readers. Let them know who you are, and
what you stand for, as a business and as a person.
And then you’ll never run out of things to say.
Erica Gerald Mason is an author, poet, and publisher of the popular notebooks Ella Memo. Based
in Atlanta, GA, Erica writes about cultivating a
creative lifestyle without losing your individual
voice. You can find Erica on Twitter and Instagram @ericagmason.
ericageraldmason.com
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