FIND
YOUR
BRAND’S
VOICE
by Erica Gerald Mason
S
o...you’re ready. You have the blog, the Facebook page, your Twitter handle and the Instagram feed. But what do you say on each of
them? And how do you say it?
Before you begin to write the first draft for your
blog, or take your first Instagram picture (with accompanying caption), you’re going to need to take
the time to discover your brand’s voice. Voice is
not so much about the individual words or phrases
you say; it’s more about the overall tone of your
connection.
You can be the girl next door, or the rebel. You can
be the dreamer or the tell-it-like-it-is best friend.
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You can be anything you want, but you have to be
true to yourself and your brand values. Anything
else will sound, at best, jarring; at the worst, fake...
like using a photo of someone else as your profile
picture.
Here are four easy exercises to get you closer to
finding your voice.
1. KNOW YOUR AUDIENCE
The first rule is to know exactly who is listening.
The way you talk to your grandmother is different
from the way you’d talk to your best friend. Imagine a person from your target audience (e.g.,