who genuinely like and want YOU. Every single
thing you share that lacks your personality is a
waste - YOU are what makes your business special
and unique, so knock off the Professional Robot
5000 voice and be your wonderful self, ok?
and you developed the way you do business for a
reason, right? DO explain it up front very clearly,
and then stick to it. No excuses - you, your business, and your clients deserve better than that.
COMMUNICATE LIKE A MOTHERF******.
MAKE YOUR SCOPE OF SERVICES CRYSTAL
CLEAR (AND YOUR CONTRACT AIRTIGHT) Remember that time you ordered something, and
Once you’ve attracted that ideal client, how do
you keep everything peachy-keen, jellybean? You
tell them what you’re going to do in no uncertain
terms. Then you do it.
How many times have you bought a product or
service, felt disappointed by the outcome, and
then realized that what you’d been promised was
nebulous? People get nervous when they’re the one
defining the terms, but when you’re the one on
the receiving end of the contract, you feel MUCH
better when everything is spelled out.
Don’t apologize for your process - you’re the expert
25
they said it would be there in ten days, but on day
fourteen, it still wasn’t there, and you heard nothing? That feels AWFUL, right?
However, if the maker explained she was in bed
with the flu and would get you your product on
Tuesday, you’d have felt totally fine, right?
This is how your ideal clients feel, too. Remember, Andrea is a normal reasonable person. She’s
a cool chick and you guys have meshed well so far.
Want her to stay cool like Fonzie? Treat her right
and communicate like a motherf***** throughout
the entire process. She’ll love you even if there’s a
hiccup if you do it right.