Badassery Magazine Issue 10 March 2017 | Page 9

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lot of newer entrepreneurs I encounter are stressed . Niching down , finding clients , crafting marketing copy , staying in tune with self care and / or staying connected with a spouse and kids , making it all happen without slamming caffeine pills … It ’ s easy to see why people are ready to pop their tops in the first few years of business .
And while you can spend a great deal of time getting the mechanics set up and the systems in place , the truly successful sauce comes when you dig into the emotional work and address your internal blocks . This is when things start to powerfully shift as you break into alignment and you get WILDLY into your business flow . But it takes focus .
Invariably I see entrepreneurs get tripped up in early phases of their business with visibility issues . It surfaces in the beginning stages when they are making their pitches , honing their craft , owning their awesome … It also morphs as they make even greater moves outside their comfort zone , increasing the asks , shifting sales conversations , building bridges with business owners …
But you know when the shit gets real ? The first time an entrepreneur gets served their first cold glass of Hater-Ade .
But gurrrrrrrrl , this is MARVEL- OUS . I ’ m telling you .
Here ’ s why contrary to the panicked voices in your head it is not only a fantastic sign , it ’ s critical for your entrepreneurial growth .
IT MEANS YOU ARE OUT OF YOUR COMFORT ZONE
Building a business has to be the best spiritual workshop that ever was . Seriously . It pushes every button you have . It asks everything of you . It requires your passionate personal development on top of your professional expertise . Oh , and there ’ s no break unless you say so . # ThePerfect- Storm
In light of all this it can be simple for newer business owners to stay small and focus on meaningless motion instead of substance . Getting that icy Hater-Ade means you are reaching outside of the known and you know what else is there ? Prospective clients and potential profits .
IT CONFIRMS YOU ARE VIS- IBLE
A lot of business owners will stay in a hermit crab shell for the first few months of business . They walk the same grooves and
there ’ s nothing wrong with this . There is SO MUCH utility in the practice ( and such wonderful relief for the nervous system !). What is problematic is when we stay there . In order to grow your business and your baseline you HAVE to get out of your familiar environment regardless of whether that means the ladies at the local networking event , the extended family members who know your aspirations , or the alumnae of your professional training credential .
Getting that icy Hater-Ade means you have outgrown the inner circle of people who love you or are focused on their own business building . You ’ ve landed among people with free time and little to no notion of who you are - which means , you ’ ve landed . It reflects you are taking a stand
If you are Bland-ular™ and relentlessly duplicating the latest trends you may never make a ripple on the interwebs . Magnetizing trolls and Internet flying
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