SFC strategic aim – Access to all
Reducing gender disparities
35. Challenging gender stereotypes in career and learning choices is a key objective in the
College’s strategic plan and in 2015-16 we will build on a range of activities in 2014-15 to make
progress on this. Ayrshire College has a good track record on gender balance with a genderbalanced Board of Management (50:50), senior management team (50:50), a female principal
and three out of four vice principals are female. The three Student Presidents are women and
the region benefits from strong female industry and public sector leaders, and a very proactive
Association of Ayrshire Business Women. Therefore, the College has a rich pool of role models
from which to draw, as we continue to inspire women to succeed in their chosen course and
career.
36. The College will continue to promote case studies of women in leadership, as well as women
who have forged success in non-traditional industries. In 2014-15, we promoted case studies
of women in STEM through the regional press, on social media and via the College blog which
is attracting a wide readership. In 2015-16, the College will:
Run a series of targeted campaigns to help us attract females into male-dominated areas,
and males into female-dominated areas
Enlist female and male industry champions to encourage young men and women to think
differently about careers
Work with primary schools, eg through Primary Engin Y\