Australia's Ultimate Marketing Technology Almanac Apr 2016 - Page 5

SNAKES & LADDERS uilding your Digital Experience is no game, but learning what to look for and what to avoid in a web content management (WCM) system could help you come out on top. Dodge the snakes and climb those ladders to get to the peak. B 36 end 35 Great job. A customer just wrote an awesome review on Facebook 25 26 24 34 33 No rich media asset management system FOR MARKETERS 32 31 29 30 You’re learning more about your customers' behaviour and who they are every day 27 28 23 22 21 20 19 13 14 15 16 17 18 12 11 10 9 8 7 1 2 3 4 5 6 Now that’s what we call a good digital experience Yay! You don’t need to shift providers as you grow Your website is mobile-ready and responsive The WCM platform you’re using can scale Your WCM platform manages the entire digital experience, not just website content start Your WCM platform integrates with all your existing marketing platforms and systems Powerful search means your customers can easily and quickly find what they’re looking for Search doesn’t work properly on your website Gold star for efficiency!