Austin Travis County Integral Care Strategic Plan FY 2017-19 | Page 8

STRATEGIC GOAL 3
Integral Care leads the community to ensure knowledge
of and engagement around the issues of behavioral
health and intellectual and developmental disabilities.
Objective 3.1: Plan for the current and future needs of the community.
a) Understand the behavioral health and IDD needs of the Travis County community through analysis and
collaboration with community planning initiatives.
b) Coordinate program and authority planning efforts to match service development activities with identified
community needs.
c) Continue to convene Children’s Mental Health Plan stakeholders to expand access to care and improve
systems that serve children.
d) Collaborate with stakeholders to expand access to substance use disorder services in alignment with the
Substance Use Disorder Plan.
e) Participate in community-based planning efforts that support individuals with IDD.
Objective 3.2: Raise awareness, decrease stigma, and support access across the community.
a) Raise Integral Care’s profile in the community among consumers, families, key stakeholders, and the general
public through the implementation of a communications plan including targeted media efforts, a social media
initiative, and training for staff and board.
b) Reduce stigma and raise awareness through effective communications, community engagement, and
partnerships.
c) Provide training that meets community needs.
d) Implement an effective community engagement plan that includes a broader array of sectors and partnerships.
Objective 3.3: Build support for Integral Care’s mission and key initiatives.
a)
b)
c)
d)
e)
f)
Develop and produce effective events and communications on the role and value of Integral Care.
Cultivate new partners and build on existing partnerships around areas of shared interest and action.
Identify and cultivate relationships with potential donors.
Develop and implement an engagement and education plan for policymakers.
Participate in and provide leadership for local, state, and national collaborations and initiatives.
Cultivate and train our internal advocates, including Board members.