Volume 10
Feb 2017 Edition
We did old fashioned demos in front of small groups , and we listened to them as they gave us feedback . We chased zero press — but when the product started succeeding , the press came to us . At this point , we were ready for it , and we were mentally ready to keep all the attention in perspective .
If you are an entrepreneur , that ’ s the best way to treat press and praise : keep it in perspective . Be careful of the laurels you are chasing only because they scratch your ego or validate your theories .
The more important work — the grunt work — is when you get people to actually buy whatever it is you ’ re selling . Stay focused on that , and you ’ ll find the road to the headlines is easier than you think .
Original post https :// medium . com / the-mission / why-becoming-a-media-darling-might-be-adeath-sentence-for-your-company-5e0e9ad22cca #. xv5uu4uo0
Today – TASER International makes communities safer with innovative public safety technologies .
The company began with a mission to make the world a safer place .
Our founder and the full leadership team continue to run the company with a commitment to improving the lives of employees , customers , and citizens . ( Learn More , courtesy of TASER International and YouTube )
Rick Smith , co-founder and CEO of TASER
Staying above the fray , somewhat counterintuitively , could ensure that the story of your product ends up above the fold .
Rick Smith is the CEO and Founder of TASER International . He is a graduate of Harvard University and the University of Chicago and lives in Arizona .
TASER first transformed law enforcement with its electrical weapons , and continues to define smarter policing with its Axon brand – which includes a growing suite of connected products and services from body cameras and digital evidence management tools to mobile apps .
More than 177,000 lives and countless dollars have been saved with TASER ’ s products and services .
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