Association Insight International & European | Page 8

Association Insights | Article

CREATING THE

21ST CENTURY CULTURE
BY ALEX ICHBALD
In a world where innovation and creativity are the only ways
forward, Alex Ichbald points out the solution to the new challenges
associations face.

The Challenge
To tackle the challenges associations face; reinvigorating
membership; developing new models; securing
sponsorship; attracting and retaining talent; competing
internationally; adding genuine value online; attracting the
next generation; in short, getting ahead of change and
shaping it requires every association to be more creative
than ever.
Creativity drives innovation. And innovation drives value.
Thus, in today’s fast changing w ܛܙX]]