Association Insight International & European | Page 3

In this issue Autumn 2015 ARTICLES 5 Associations have their Questions on Technology Answered 8 Creating The 21st Century Culture 11 On the Spot with a Director General 14 Email Doesn’t Start Relationships - People do 5 “ASSOCIATIONS HAVE THEIR QUESTIONS ON TECHNOLOGY ANSWERED” EXPERT BRIEFINGS 19 The Law of 80-20: Getting your CRM data right 25 Making Better Technology Decisions 31 Using creative problem solving to innovate in your association ASSOCIATION SUCCESS STORIES 37 A website to maximize the untapped communications potential of ETIS and help to ensure public trust in the organisation, attract and retain members, raise public awareness whilst increasing member engagement, commitment and support for the organisation 41 Growing your membership, delivering a highly valued service and saving costs with tailored eMembership 14 EMAIL DOESN’T START RELATIONSHIPS. PEOPLE DO 19 THE LAW OF 80-20: GETTING YOUR CRM DATA RIGHT NETWORK Association Insights is published three times a year and is distributed to over 12000 members of the Associations Network. The publication focuses on sharing useful information with association employees, through articles, success stories and expert briefings. To send feedback please contact [email protected] To receive this publication, you must be a member of the Associations Network. Join the associations network for free here: www.associationsnetwork.org/Join The publishers cannot accept responsibility for errors of omissions, although care is taken that information is accurate and up-to-date at the time of publishing. Publisher: Associations Network 6 Claremont Road, Surbiton, United Kingdom, KT6 4QU www.associationsnetwork.org Advertising Sales: [email protected] [phone] Editor: [email protected] [phone]