Association Insight International & European | Page 23

DUBAI AS AN
ASSOCIATION EVENTS
DESTINATION

STAND FIRST:

It’s no secret that Dubai is a popular leisure
destination for those seeking luxury and glamour, but
the Emirate is keen to show the world it offers much
more as a global hub for association and business
events and knowledge exchange

DUBAI, UNITED ARAB EMIRATES:

Long known internationally on the strength of its
compelling lifestyle offer, iconic landmarks and
penchant for record-breaking initiatives, Dubai is
often seen as an exciting holiday destination. The
city’s pristine beaches, skyscraper-lined streets and
glitzy social scene are known to people the world
over. As a destination, headline attractions such

as the Burj Khalifa, the world’s tallest building; the
Burj Al Arab, the world’s most luxurious hotel; and
Ski Dubai, the world’s largest indoor snow park, are
what characterise the Emirate in the world’s collective
consciousness.
The city, however, is ever evolving, and actively moving
beyond the superlatives to establish itself as a wellrounded destination that also serves as a global hub
for business events and knowledge exchange. To do
so, the Emirate is actively focusing on hosting worldclass association events that promote and enrich
its core economic sectors, and which leverages its
world-class infrastructure to bring key thought leaders
and decision‑makers together for major congresses,
conferences and exhibitions in the city.