Association Insight International & European Association Insights Winter 2015 | Page 9

Article | Association Insights

Finding the right social network
Social media platforms can help you attract the right
members. What matters is that you are where your targeted
right social networks? By searching keywords and hashtags
niche subject or industry.

Engaging with potential ‘right’ members

Identify and reward your brand advocates
Brand advocates are people that love your brand, share your
content, talk about you and recommend you, and faithfully
follow you on Facebook or Twitter. They truly are engaged
and help you in your marketing efforts without being asked
to. That’s why identifying them and rewarding them is so
important, not only to keep them engaged, but for them to
help you keep others engaged as well.
Reward your advocates with access to exclusive
information, invitations to association events, discounts,
or even an invitation to talk at a conference. This will make
them feel special and keep them engaged and motivated.

to start searching, listening and engaging in conversations.
By answering questions and offering advice you can provide
value an