Association Insight International & European Association Insights Winter 2015 | Page 5

Article | Association Insights

Surviving
the age of
transformation
Louise Clarke

www.associationsnetwork.org

Jeff De Cagna,
CEO of Principled Innovation,
a consultancy specialising in
associations, shares some of
his expert knowledge gained
over 20 years of working in the
associations sector. He discusses
how associations must add value
to membership and seek to
understand m