Association Insight International & European Association Insights Winter 2015 | Page 32

Association Insights

Association Success Story
NETWORK

Challenges

» Not taking a hard sell approach. Instead, we aimed to engage members and
potential ACUK14 delegates
» Getting the conversation started – There hadn’t been much engagement on the
Associations Network Twitter at all, so building that up was a challenge.
» #AskAssns – building enough momentum for this to run successfully which, for a
first trial, went well
Battling with the Twitter account of @AssnsCongress which has been inactive since
November 2014. However, as it has the same logo and similar Twitter handle, some
members were getting confused over which one to be tweeting

Success factors

Results

Constant monitoring of Twitter both before, during and after ACUK14 was essential
as the updates let attendees to the congress, and other people around the world,
know what was happening before the event regarding speakers, schedule and
exhibitors. At ACUK14 we could live tweet the different streams, along with details
of the webcasts and twitter chats, which led to increased engagement.
» Increased Twitter following by 185 new followers
» Average number of visitors to the website per month via social media = 52
» Reach of audience since SocialB take over = 93%
» Reach for the #AskAssns Twitter chat – 22,749 Twitter accounts reached, great
for a niche area for a first chat
» 42% increase in Retweets
» 92% increase in Twitter mentions
FIRST #ASKASSNS HOUR OVERVIEW ON STORYFY

32 | Winter 2015

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