Association Insight International & European Association Insights Winter 2015 | Page 24
Association Insights
Association Success Story
NETWORK
Project
Categories
Dates
Association
Members
Project team
Objectives
Growing your membership, delivering a highly valued service and saving
costs with tailored eMembership
Membership, Students
October 2012 to October 2014
Institute of Biomedical Science (IBMS)
Over 20,000 Biomedical scientists, support staff and students, in the UK &
Republic of Ireland, with a growing international membership.
Sarah Holman, Head of Communications (lead); Lynda Rigby, Head of Membership
and Marketing; Sandra Shevlin, P.A to Executive Head of Marketing and
Membership; Annie Densham, Membership Officer; Daisy Mortimer, Membership
Officer; Becky Gerrish, Membership and Marketing Officer, Alex Cochrane, Website
Manager.
IBMS eStudent membership was developed to:
» Save costs (staff time, print, postage etc.)
» Grow and diversify student membership (expanding into non-IBMS accredited
universities and overseas)
» Increase uptake of IBMS student membership by first and second year
undergraduate students
» Develop an electronic category of IBMS membership (this supports an additional
organisational objective by facilitating the growth our international presence and
membership)
» Develop a strong sub-brand appealing to young members and meeting their
needs (via support, information, grants and prizes, convenient electronic
communication etc.)
» Ide