Association Insight International & European Association Insights Winter 2015 | Page 24

Association Insights Association Success Story NETWORK Project Categories Dates Association Members Project team Objectives Growing your membership, delivering a highly valued service and saving costs with tailored eMembership Membership, Students October 2012 to October 2014 Institute of Biomedical Science (IBMS) Over 20,000 Biomedical scientists, support staff and students, in the UK & Republic of Ireland, with a growing international membership. Sarah Holman, Head of Communications (lead); Lynda Rigby, Head of Membership and Marketing; Sandra Shevlin, P.A to Executive Head of Marketing and Membership; Annie Densham, Membership Officer; Daisy Mortimer, Membership Officer; Becky Gerrish, Membership and Marketing Officer, Alex Cochrane, Website Manager. IBMS eStudent membership was developed to: » Save costs (staff time, print, postage etc.) » Grow and diversify student membership (expanding into non-IBMS accredited universities and overseas) » Increase uptake of IBMS student membership by first and second year undergraduate students » Develop an electronic category of IBMS membership (this supports an additional organisational objective by facilitating the growth our international presence and membership) » Develop a strong sub-brand appealing to young members and meeting their needs (via support, information, grants and prizes, convenient electronic communication etc.) » Ide