Association Insight International & European Association Insights Winter 2015 | Page 20

Association Insights | Article

Expert Briefing

xhibitors,
sponsors,
who needs
them?

E

John Blaskey

You
are a trade or
professional association – and you’ll be
organising conferences and congresses
which bring your members together. And of
course you will need to attract sponsors and
exhibitors not only to underwrite the costs
your other activities – but to add texture and
interest for your attendees.

To maximise the opportunity for both exhibitors and
delegates, you may wish to consider a new USA model
which more clearly and deliberately segments what people
do with their time. Registration – which is generally earlier
in the States – is followed by the content stream, lectures,
seminars etc., from say 9am to around 11.30am. The
exhibition opens at that time allowing many exhibitors to set
up beforehand on the same day, and have exclusive access
to the delegates between say 11.30am and 3.00pm when
the lectures recommence.

20 | Winter 2015

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