Association Insight International & European Association Insights Winter 2015 | Page 12

Association Insights | Article

Digital delivery, content and the web
This stream covered: understanding your digital
behaviour, measuring members’ needs and developing a
comprehensive digital content strategy. It was a popular
stream and comments on Twitter afterwards included:
“Digital strategy session very insightful.
Addressing the ‘Why’ rather than the ‘How’ is
the key takeaway.”
“Really interesting to see that 71% of
attendees in the digital delivery stream said
digital strategy was their top priority.”
Conference and events – doing more for less
This stream focused on the importance of working with
partners and whether to outsource event management or
use Professional Conference Organisers. There were tips on

12 | Winter 2015

cutting costs, innovative event organising, using technology
and hybrid models enabling delegates to engage remotely as
well as face to face.
Education and professional development
Education and professional development are key to the
success of today’s associations which are constantly under
threat from social learning platforms. This stream included
advice on overhauling education strategies and ensuring
in the sector. There was also information on providing
access to the professions and high quality careers advice for
young people.
The 2014 Associations Congress UK was clearly a
on Twitter:
cemented itself as the premier gig for those of us working in
membership bodies.”

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