Association Insight International & European Association Insights Spring 2015 | Page 3

In this issue Spring 2015 Articles 5 Associations Congress Rreview 8 International Association Awards 12 Lausanne - Olympic Capital 16 On the Spot Interview with a CEO 19 Are Partnerships the Way Forward 20 Good Content - Key to Marketing Success 5 Lausanne Congress Leads the Way 8 INTERNATIONAL ASSOCIATION AWARDS RECOGNISES TALENT Expert Briefing 22 Publishing Trends: Four Recommendations for Scholarly and Professional Societies Association Success Stories 27 Play – a forgotten right? A campaign for UN recognition of children’s right to play, to set the standards and draw attention to the obligations of governments 31 Re-inventing the European Self Storage Conference based on a platform of quality venue, content and sponsorship 35 World Cancer Day 2015:‘Not Beyond Us’ – a social media campaign 40 Development of an AGM with small table-tops, to a commercially viable leading Industry Event, resulting in 500% increase in exhibition space over 5 years. 35 World Cancer Day 2015: ‘Not Beyond Us’ – a social media campaign NETWORK Association Insights is published three times a year and is distributed to over 12000 members of the Associations Network. The publication focuses on sharing useful information with association employees, through articles, success stories and expert briefings. To send feedback please contact [email protected] To receive this publication, you must be a member of the Associations Network. Join the associations network for free here: www.associationsnetwork.org/Join The publishers cannot accept responsibility for errors of omissions, although care is taken that information is accurate and up-to-date at the time of publishing. Publisher: Associations Network 6 Claremont Road, Surbiton, United Kingdom, KT6 4QU www.associationsnetwork.org Advertising Sales: [email protected] [phone] Editor: [email protected] [phone]