PANELLISTS
20
March 2017
Proliferating content
Kudelski Group acquires M & S Technologies
The Kudelski Group has accquired M & S Technologies , a specialist provider of cyber and network security solutions . The addition of M & S Technologies , said the Kudelski Group , will broaden the technology capabilities and client portfolio of Kudelski Security , the Kudelski Group ’ s cyber-security division . André Kudelski , Kudelski Group ’ s chairman and CEO , said : “ Providing global cyber-security solutions is a strategic part of the group ’ s future growth . To achieve our goals , we have a multi-dimensional approach , including technological excellence and geographic expansion .”
Post-production houses demand more LTO tapes
The latter half of 2016 and beginning of 2017 has seen a “ significant increase ” in the demand for LTO tapes from the post-production industry as compared to the same period 12 months ago . Reporting this trend , Fujifilm Australia added that while demand for older LTO formats is still strong , there has been a particular requirement for LTO7 and Fujifilm ’ s LTO Ecology Pack . Fujifilm ’ s LTO Ultrium 7 Data Cartridge ( LTO7 ) allows large volumes of data to be backed up and archived while offering data transfer rate of 300Mbps , and storage capacity of 6TB .
Next Month @ Management Servers , Archives and Playout Systems
PANELLISTS
Fintan Mc Kiernan
CEO Ideal Systems South-east Asia
Patrick So
Regional Manager Asia Pacific Magna Systems & Engineering
Craig Johnson
Head of Reach Solutions , South-east Asia , North Asia and Pacific , Nielsen delivery platforms new business work
While there may not be a onesize-fits-all MAM solution that addresses every need and requirement of broadcasters , MAM systems are playing a key role in ensuring that broadcasters can manage and deliver content to multiple platforms , as Shawn Liew discovers .
Not contented with watching rival Netflix continue to flex its muscles in Asia-Pacific , Amazon Prime Video has become the latest big-name player to enter the region ’ s burgeoning video streaming market .
Already available in countries such as Japan , India , Australia and Singapore , Amazon Prime Video has also announced plans to complete its South-east Asian entry by Q1 2017 .
More importantly , perhaps , the presence , and increasing popularity , of the likes of Netflix and Amazon Prime Video is shining a spotlight on a continuing evolution of content consumption . For broadcasters , it requires a focus on defining new workflows for the distribution of content on mobile devices .
Mariano Monteverde , sales director , APAC of VSN , tells APB : “ Content
❝ Because content is increasingly available on more platforms , and in a variety of formats ... a MAM system with a powerful process management module , or workflow automation , [ is needed ] to achieve the higher productivity required .❞
— Mariano Monteverde , Sales Director , APAC , VSN
Andrew Dix , SAM ’ s head of workflow and media management : A MAM system today has to be flexible to grow quickly and dynamically to adopt new technologies , and allow timely roll-out to new social media and on-demand platforms .
is increasingly available on more platforms , and in a variety of formats — different languages , captions , ondemand content or linear streams .
“ From that perspective , a media asset management ( MAM ) system with a powerful process management module , or workflow automation , helps to achieve the higher productivity required . Business Intelligence ( BI ) further allows the gathering of feedback for improving these workflow automations .”
Broadcasters today are facing great pressure to diversify their operations and to deliver to “ new and exciting ” platforms , says Andrew Dix , head of workflow and media management , Snell Advanced Media ( SAM ). To facilitate this , a MAM system has to be flexible to grow quickly and dynamically to adopt new technologies , and allow timely rollout to new social media and on-demand platforms , he adds .
“ Where a single asset is repurposed many times for different target endconsumers , the MAM must provide automated , reliable and repeatable processes to increase the capacity of any operation ,” Dix continues . “ The MAM must also provide a detailed analytical insight into the capabilities of existing workflows and operations , so that broadcasters can proactively plan for the future .”
2017 will see SAM make further enhancements to its Momentum MAM and workflow automation solution , including in the areas of automation of operations , intelligent prioritisation of content processing and delivery , he reveals .
As for BI , which is incorporated into
SAM offers the Momentum MAM and workflow automation solution , which will be enhanced later this year in the areas of automation of operations , intelligent prioritisation of content processing and delivery .
Momentum , SAM believes it is essential in achieving strategic business imperatives by defining a clear set of objectives and having the ability to analyse , adapt and define a route to achieving those objectives . Clear objectives , scheduled tasks and resource tracking , adds SAM , eliminate any confusion over who does what and by when .
In addition , this year , Momentum will roll out with further in-built integration with third-party platforms and delivery mechanisms to provide a wider range of capabilities . “ We are also enhancing Momentum ’ s capabilities in virtualisation and cloud-based technologies to facilitate a move to more operational-focused cost models where it is appropriate to our clients ,” says Dix .
When defining new workflows , it is equally important to pay attention to developing new business models , advises VSN ’ s Monteverde . He cites the example of Hong Kong ’ s TVB in working with telco HKBroadband to bundle MyTV Super , an over-the-top ( OTT ) service , with an Internet service .
In such an environment , shared revenue models and smart advertising are fundamental , says Monteverde , while describing how the VSNEXPLORER BI solution allows audience information provided by the OTT platform to be crossed with the content information from the MAM system .
VSN ’ s BI module was introduced in 2015 to the VSNEXPLORER media and entertainment suite and the company has since seen a higher demand for workflow automation and content localisation , as well as an increase of the distribution channels of VSN customers