April 2017 NEWS & VIEWS 19

During the opening session of ABU DBS 2017 , Dr Javad Mottaghi ( fourth from left ), secretarygeneral of the ABU , urged broadcasters to embrace digital technologies and solutions within their current workflows and operations , in order to exploit the opportunities in the new media environment and generate new revenue streams .

Reflecting how rapidly technologies have emerged in the industry , Dennis Breckenridge , CEO for systems interator Elevate Broadcast , encouraged broadcasters to collaborate with manufacturers on pilot projects , as this offers an approach for engineers to learn and familiarise with new technologies .

He elaborated : “ Broadcasters could experiment and implement these technologies within their infrastructures in phases . The exposure gained from pilot projects would also provide them with the confidence in implementing the upgrades .”

Declaring this year ’ s ABU DBS a success , Dr Amal Punchihewa , director , technology and innovation , ABU , concluded : “ The ABU DBS 2017 emphasised the importance in going digital to be a dominant player in the current market , while addressing the challenges they may face in the digital space .

“ Although many countries in Asia are still progressing with their digital terrestrial television ( DTT ) networks , I hope the attendees would bring back what they have learnt from this year ’ s event and implement them back in their countries .”

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