Building Opportunities:
BERTRAND LEADS
ESSILOR CANADA
- By Sarah McGoldrick -
IN FEBRUARY OF 2015
ESSILOR ANNOUNCED
THE APPOINTMENT OF
PIERRE BERTRAND AS
THE NEW PRESIDENT
OF ESSILOR CANADA,
TAKING OVER THE ROLE
FROM MARC TERSIGNI.
AS A RESULT, TERSIGNI
TOOK ON THE JOB OF
COUNTRY STRATEGIC
OFFICER.
Bertrand has been involved in the
eyewear industry for several years
joining Essilor of America in January
2011 and until recently serving as
Vice President of Marketing (Crizal,
Xperio UV, No-Glare, Merchandising and Special Projects for EOA.
Prior to the optical industry, Bertrand was the Regional Strategy
Director for Pfizer Pharmaceuticals.
In his new role, Bertrand said he is
28 www.spineoptics.com
looking forward to taking on new
projects and challenges as Essilor
continues to build on its recent
business partnerships.
"LAST YEAR
(2014) WAS
THE BEST YEAR
FOR ESSILOR
IN HISTORY"
“We are looking to grow the marketing and develop the brands through
direct to consumer programs,” he
said in an interview with Optical
Prism during Vision Expo East in
New York.
According to NASDAQ figures, in
2014, Essilor’s consolidated revenue
totaled 5.67 billion euros, which was
up by 13.4per cent year-over-year
excluding the currency effect.
Bertrand noted part of the ongoing
growth of the company will involve
helping the ECPs grow along with it.
He said the recent Think About Eyes
campaign has helped ECPs bring
a broader awareness of eyecare to
their patients.
“Our promise to ECPs is to continue
to support them through exclusive
brands and to help raise awareness
at the consumer level.
He said 2015 will see an omnichannel approach with increased
support at all levels including
business management support as
well as a sales and lab network.
“Last year (2014) was the best year
for Essilor in history,” he said adding the company will continue to
support recent business deals such
as Coastal.
“We are looking to find new ways to
grow the market and explore many
other opportunities."