O’Connor said the campaign is to roll-out
first in the United States and then around the
world. It is to kick off April 17 in Canada and
run through August.
A “Live the Good Light” television commercial
is expected to generate more than 258 million
impressions in Canada. About 45 million im-
pressions are expected on digital platforms.
The commercial showcases different people
and lifestyles in unique social and professional
settings, all comfortably and safely enjoying
the light with Transitions lenses.
Also featured in the campaign is a focus on
harmful blue light protection, indoors and
outdoors. All Transitions lenses reduce
exposure to harmful blue light and UV rays.
Eyecare professionals can order a “Live the
Good Light” campaign kit by e-mailing
Surrey, B.C., optician Sheena Taft won the 2016 Transitions Brand
Ambassador award at the Transitions Academy 2017 awards ceremony.
[email protected] or calling
1-877-254-2590. The kit includes tools to bring the
campaign to life, new point-of-sale materials, a Lens
Style Guide, step-by-step instructions and scripting for
incorporating the campaign into practices and social
media assets.
Transitions Academy 2017, which brought together
industry professionals from North and South America,
also included professional development and product
technology workshops and talks by experts and educators
on marketing and industry trends.
Quebec’s New Look Eyewear won the 2016 Best in Training award during the
Transitions Academy 2017 awards ceremony.
It concluded with an awards ceremony during which a
Canadian company - Quebec’s New Look Optical - and
a Canadian optician - Surrey, B.C.’s Sheena Taft -
won awards.
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