AS EYEWEAR
DESIGNERS, WE ARE
ONE OF THE YOUNGEST
EYEWEAR DESIGNERS IN
THE INDUSTRY AND SO
WE THINK IT’S IMPORTANT
TO BE THE VOICE FOR
MILLENNIALS.
Q: How would you describe your eyewear brand?
Coco and Breezy: I would describe our eyewear brand
as definitely trendsetters. We love to take classic shapes
and create a lot of geometric and angular frames. We’re
very modern but still keep it vintage. It’s on-style, in-style
products. So it’s not trendy where it’s a fad but it’s trendy
as in we make statement-piece glasses that are classic
and have longevity.
Q: What has been the highlight of your career in
eyewear so far?
Coco and Breezy: I think the highlight of our career has
been our Transitions partnership. Honestly. I feel that
when we first entered into the eyewear industry, we were
really known and we were really positioned as being in
the fashion industry. But our goal was to be more posi-
tioned to be in the optical, the real eyewear industry. As
eyewear designers, we are one of the youngest eyewear
designers in the industry and so we think it’s important to
be the voice for millennials. And it was an honour to partner
with Transitions last year for 2016 as brand ambassadors
and that really introduced us to the real eyewear industry
and we introduced Transitions to the millennial market.
Q: What does being a Transitions ambassador entail?
Coco and Breezy: We personally just love Transitions,
so it was very easy for us to create content on social and
really share and show consumers how do you wear your
product and how do you pair frames with lenses. And
that’s always a problem. So even with eyecare profes-
sionals, it’s important that they show different styles of
glasses and frames and how it can be paired with lenses
as well. If it’s the colour, if it’s the shape, if they’re pairing
a graphite green lens with a red transparent frame, show
the different, cool options to the patients.
I feel too that a lot of people, they wouldn’t normally have
paired our type of frames with Transitions and then when
Coco and I stepped in and had that partnership, we showed
that you can pair different types of frames with Transitions.
Q: Why is Transitions a brand you believe in so much?
Coco and Breezy: We’re so passionate about Transitions.
Right now, as millennials, we love tech; tech-savvy
technology. So the fact that young people and older people
nowadays, with technology changing, we’re always on
the go, we’re always moving. And I know for me, I used to
constantly lose my glasses when I used to switch from my
clear optical frames to my suns but now that I have my
Transitions, it’s easy just to wear my same frames and still
be stylish but be able to walk outside and still have
my same style.
Q: What do you tell millennials about Transitions?
Coco and Breezy: Honestly, it’s not that we don’t tell them
things, but we show them. I think it’s important to show
them how to rock the product and how to use the product
through social media. It’s great that sometimes we’ll go on
our Instagram stories and we’ll show a video of us inside
wearing the frames and then we go outside and show
them the process of how it transitions. And I think that
eyecare professionals, they can actually use that. Because
customers, when they come inside of a store or they’re
coming to get their eyes checked to buy new frames and
lenses, they don’t know how it works.
Optical Prism | April 2017 31