Celebrities are always on the cutting edge of fashion . A partnership between Gwen Stefani and Tura Inc . offers a blend of Hollywood glamour and edgy street style . For a second year , Tura Inc . and the Grammy Awardwinning musician , style icon and fashion entrepreneur have teamed up to unveil the 2017 sunwear and optical collections from L . A . M . B . and gx by Gwen Stefani .
“ Our inaugural L . A . M . B . and gx partnership with Gwen Stefani was a tremendous success , and we are looking forward to delivering another fashion-forward collection that consumers are going to love ,” says Scott Sennett , Tura Inc .’ s president and CEO .
The 2017 L . A . M . B . eyewear collection mixes masculine and feminine shapes with Gwen ’ s signature black and white palette , while gx by Gwen Stefani features bold , playful colours and expressive shapes with more of a vibrant and fashionforward edge .
“ LA . M . B . is all about luxurious glamour meets cool street wear edge , while gx frames have lots of beautiful pops of colour and are incredibly stylish and playful ,” says Gwen Stefani .
28 Optical Prism | April 2017