A more recent and successful celebrity eyewear
brand is Shaquille O’Neal Eyewear, which
Zyloware Inc. launched last year with a full
range of frames and styles.
“Sales of Shaquille O’Neal Eyewear have com-
pletely exceeded our expectations,” says Alexa
Faeth, Zyloware’s senior marketing associate.
“The collection is modeled after the popular
athleisure fashion trend, which combines
athletic and leisure wear, bringing sporty attire
from the field, court or gym into an everyday
wardrobe. With high visibility in the media,
celebrities provide frequent and relevant
association to our consumers. We have even
expanded to include Shaquille O’Neal SQUAD,
an eyewear collection sized and designed for
younger guys.”
Zyloware offers many other celebrity-inspired
glasses.
“Zyloware’s celebrity eyewear collections also
include Gloria Vanderbilt, the first American
designer eyewear brand; Sophia Loren, the
first celebrity eyewear brand; Randy Jackson
and Daisy Fuentes,” says Faeth.
From the basketball court to the skateboard
park, fashionable eyewear counts. Following
the success of the Tony Hawk Kids collection,
Westgroupe is pleased to announce the launch
of the Tony Hawk adult eyewear collection
in Canada.
“The Tony Hawk brand is a globally recognized
‘skate culture’ lifestyle brand that combines
style and performance with cool, laidback at-
titude,” says Beverly Suliteanu, vice-president
of product development at WestGroupe.
The Tony Hawk collection will be launching
with six men’s styles - three acetate and three
stainless steel models - featuring sporty styling
and bold colours.
Optical Prism | April 2017 27