“IT IS THE LITTLE DETAILS AND
TOUCHES THAT SET LUXURY FRAMES
APART, SOMETHING AS SUBTLE AS
A EUROPEAN 5-BARREL RIVETED HINGE
OR MAZZUCHELLI ACETATE.”
F-2015
F-2015
F-2016
Eyewear companies see a bright
future ahead for luxury eyewear.
“Today’s consumer is increasingly
knowledgeable and discerning about
the eyewear that they are purchasing,”
says Beverly Suliteanu, vice-president
of product development at Westgroupe.
“They are looking for distinctive
designs as well as high-quality com-
ponents and materials. It is the little
details and touches that set luxury
frames apart, something as subtle as
a European 5-barrel riveted hinge or
Mazzuchelli acetate.”
Westgroupe’s FYSH UK, KLiiK
Denmark and EVATIK collections
each feature luxurious frames for
fashion-savvy men and women.
The distinctive designs of the brands
are elevated by quality European
components and high production
standards, Suliteanu says.
FYSH UK F2016 by Westgroupe
Westgroupe recently launched
several new sunglass styles under its
FYSH UK brand. The new shades
include the oversized cat-eye F-2015
model, which is inspired by the
1950s and features a translucent lace
pattern on the front and temples that
creates an extremely feminine and
refined look.
The new F-2016, meanwhile, is a
model that Westgroupe says is “sure
to captivate even the most glamour-
ous.” Smokey transparent hues are
seamlessly joined on solid fronts
providing for an effect that is
similar to backlighting.
Optical Prism | April 2017 17