Vision & Voice
"What are the most important
factors to consider when selecting
luxury eyewear?"
"Quality, comfort, colour
and design - Etnia
Barcelona focuses on
all four factors. Our
mineral lenses are the
most advanced in the
world, our frames are
produced with natural
cotton acetate (known
for comfort and malle-
ability), we offer more
than 500 colours and
we design differently
for each season
from Barcelona."
Catherine Anselmo,
marketing manager,
Etnia Barcelona.
“Luxury eyewear has a different
significance for consumers. For some,
the high quality of rare material, the
originality of design or the exclusivity
and limited edition. The most impor-
tant thing is to select collections that
satisfy your client's luxury standards
by analyzing and understanding your
market."
André Bélanger, Mood Eyewear.
“FOR ME, EACH
DETAIL INCLUDING
MATERIAL, CRAFTSMAN-
SHIP AND FIT IS
OF ABSOLUTE
IMPORTANCE. EVERY
ASPECT OF THE PRODUCT
AND THE STORY IT TELLS
SHOULD BE PERFECTLY
CONTROLLED.”
Robert Marc,
eyewear designer,
Robert Marc Eyewear.
"Rich colouration, unexpected textures
and unique design embellishments
characterize luxury eyewear. However,
a consumer movement that ECPs
should embrace is ‘accessible luxury.’
Certain brands, such as Modern Art,
embody remarkable design panache,
but are strategically priced to
appeal to a much broader patient base."
Don Coulson, vice-president of sales,
Modern Optical Canada.
"One should consider if the design of the
frame is thoughtful. By this I mean all
mechanisms should be fully integrated
into the design, so the beauty of the eyewear
stands out. Quality is also key as the
frame needs to feel smooth in the hand,
finishes should be consistent and all
mechanisms should be strong.”
Jennifer Coppel,
vice-president of brand management,
Tura Eyewear Inc.