Glimpses
SAFILO GROUP AND SWATCH ANNOUNCE
FIVE-YEAR COLLABORATION AGREEMENT
Italian eyewear creator Safilo and
Swatch Ltd. have signed a collaboration
agreement for Swatch branded eyewear. Creative, playful and lifestyle
oriented, Swatch The Eyes will be
launched in spring 2016. The launch
of the collection will be supported
by the “I ALWAYS WANT MORE
LOOKS” Swatch advertising
campaign – as fun, provocative and
smile inducing as ever!
Safilo and Swatch are to co-design
eyewear collections and Safilo is to
develop and manufacture the eyewear
in its European production network.
Commenting on the agreement,
Safilo CEO Luisa Delgado said, “This
partnership represents a further
milestone in our 2020 strategic plan.
We are adding an iconic brand to our
portfolio, complementing our presence
in the vast and fast growing
Mass Cool consumer segment with
a unique proposition that leverages
the smart, playful, innovative DNA
of Swatch. We also reconfirm our
commitment to European eyewear
manufacturing now also for the Mass
Cool segment, enabled through smart
design, innovation via simplicity of
the product construction, and implementation of modern manufacturing
processes. We feel privileged to
become stewards of the Swatch brand,
and to apply its philosophy in Eyewear.”
Nick Hayek, president of Swatch,
said, “Recreating a success story
in Eyewear via the reinterpretation of
the category is an exciting challenge.
Swatch is globally recognized as a lifestyle brand, expressive and meaningful
in the way it captures trends and
emotions: beyond timepieces,
eyewear also belongs to those product
categories that customers enjoy
because they merge fun, style and
quality. Safilo is a quality partner offering the highest quality craftsmanship and we are happy to join forces
with them.”
40 Optical Prism | April 2016