Coppel says Gwen Stefani is one of
those celebrities that consumers feel
a genuine connection to and admire.
“I think so many people want to dress
like Gwen Stefani. She has an amazing sense of style that is uniquely her
own. She always looks chic and cool.
Gwen is a true fashion icon,” she says.
Coppel says Stefani – who has called
designing an eyewear line a “dream
come true” – works with a team to
create mood boards, colour palettes
and shape ideas while developing new
frames. Stefani tries on prototypes
for each design and provides feedback
to the team, Coppel says.
American-based Zyloware Eyewear,
whose products are available at many
Canadian retailers, is another company
that designs and markets celebrity
eyewear lines.
Its brand portfolio includes collections
by music producer and television
personality Randy Jackson, Academy
Award-winning actress Sophia Loren
and model and TV host Daisy Fuentes.
Alexa Faeth, a senior marketing associate with Zyloware, says celebrities
are their own form of brand, which
makes them able to compete with
well-known, major fashion labels.
“We watch them on the big screen,
flip through their photos in the magazines and even go to their concerts
and events to watch them perform
live. We are fascinated by celebrities
and trust in the products they
advertise,” she says.
“Unlike a blouse or pair of jeans,
eyewear is an everyday accessory, so
when we commit to a frame, we want
to believe in the celebrity brand we
are purchasing.”
Zyloware is continuing to grow its
eyewear collections by adding new
models monthly.
For April, three new models were
added to the Sophia Loren Eyewear
collection, which features styles
with a wide range of flattering colors,
exclusive jewel-like styling and
feminine accents.
The new SL 1547, which is available
in both “natural” tones and tortoise,
is a striking full-rim zyl frame for the
“modern day woman.”
Two new frames were also added to
the Randy Jackson Limited Edition
line, including the RJ X123, a sleek
and stylish frame for the “fashionforward wearer.”
Leto, who is also a musician and
director, will represent the brand's
new Maverick collection, the company
announced earlier this year.
As the new face of the brand, Leto
will recruit maverick artists, musicians
and unique minds to be part of a
creative video he will be leading.
“I am enthusiastic about this collaboration and about Jared’s commitment
to this project,” says Massimo Pozzetti,
global general manager of Carrera.
“Carrera chose him because he
perfectly embodies the boldness and
spontaneity of the new Maverick
collection and with great joy we found
out that he was already a follower of
the brand.”
The Maverick collection debuted in
February, along with an international
advertising campaign.
Along with celebrity inspired and
designed eyewear, high-fashion labels
also team up with celebrities to market
their hottest products. Celebs like
Lady Gaga, Madonna and others have
become the face of major eyewear
collections over the years.
Proudly Supporting
Eyecare Professionals since 1988
We are one of Canada's
largest Optical Buying Groups.
New this year, Academy Award-winning actor Jared Leto will be venturing
into the world of eyewear fashion
promotion, as the face of the Italian
lifestyle brand Carerra.
Styles in the collection feature an
updated shape, unique bridge
construction and overall lightness.
Super thin frames for both optical
and sun were developed to provide a
lightweight experience for all-day
comfort and a contemporary look,
Pozzetti says.
Call us:
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Visit us: theopticalgroup.ca