...CELEBRITIES, LIKE GWEN STEFANI, ARE NOW MORE
LARGER-THAN-LIFE THAN EVER BEFORE, WHICH CAN BE
ATTRIBUTED TO THE CONSTANT CONNECTION FANS CAN
HAVE WITH THEM VIA SOCIAL MEDIA.
"...HE PERFECTLY EMBODIES
THE BOLDNESS AND SPONTANEITY
OF THE NEW MAVERICK
COLLECTION..."
Tura Inc. has launched ophthalmic frames as well
as sunglasses under both the pop star's L.A.M.B.
fashion brand and her gx by Gwen Stefani label.
Jennifer Coppel, the company's vice-president of
brand management, says the new collections are
entirely fresh additions to the international
eyewear market.
“Gwen is a master at fusing so many different
styles into a very cohesive and unique vision,”
she says.
It's a trend bolstered by consumers' desires to look
like their favourite actors, musicians, models
and athletes.
“She mixes an urban street style with Hollywood
glamour, combines masculinity with femininity and
fuses industrial hardware details with a sophisticated colour palette.”
The list now includes celebrities like German model
and fashion designer Claudia Schiffer, actress and
singer Jennifer Lopez, actress and author Joan Collins, professional stock car racer Dale Earnhardt Jr.
and music mogul Sean John Combs.
A dozen ophthalmic and 13 sunwear styles now
make up the L.A.M.B. collection, which Stefani
describes as chic, modern and beautiful. A dozen
ophthalmic styles are included under the gx brand,
which the No Doubt singer says are bold, colourful
and more playful.
Stefani is the latest in a growing list of celebrities
who have introduced their own fashion-savvy
eyewear lines.
Coppel says celebrities, like Gwen Stefani, are now
more larger-than-life than ever before, which can
be attributed to the constant connection fans can
have with them via social media.
“So, it makes sense that if a consumer admires a
celebrity’s fashion taste, they will want to buy products that that celebrity has designed or endorsed,”
she says.
Optical Prism | April 2016 19