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A près
The Summer Edition
FORECAST
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Yesterday’s News Tomorrow
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meeting the fantastic mr fox
David Fox, the designer that got blacklisted by Google
By Richard Williams
British designer David Fox has won 17 international
awards from the prestigious Red Dot and Good Design awards to FX Product Designer of the Year in
2009, as well as totting up Mixology North designer
of the year 3 times to date. His timeless simplistic
approach to design has been welcomed by the A&D
community for over a decade.
We caught David just before a family BBQ, and are
thankful that hunger did not halt his desire to get
stuck into our questions...
I read somewhere that you used to be a graffiti artist in your teenage years. What kind of art did
you produce?
Spray can art on all kinds of surfaces such as, trains,
walls, free walls, even my bedroom at the time... Yes,
admittedly, it was illegal, and I did get caught by the
boys in blue so “don’t try this at home!” My mum
will ‘re-lynch’ me after reading this!
x
CROSSWORD BRAG BOOK
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Looking back I suppose it was a little like Banksy but
not as structured or intelligent (or as high profile!).
I’ll never return to that scene but I admire people
that can do it. It kick-started my whole design career
from a working class town. I had a passion for it.
It was realised by a teacher, and one I owe a lot to,
Dave Robotham. Usually classes involve CDT but he
encouraged us to harness this “graphical communication” to enhance our design work. So that’s how it
all started really.
So, how did you go from graffiti to award-winning
furniture designer?
Well I’m not actually a furniture designer, I’m an
industrial designer. I studied Commercial Industrial Design (cars, white goods etc.) and graduated in
Industrial Design. I then “fell into” furniture when
there was a job at a bed company over in Dewsbury.
I was designer and design manager there for 4 ½
years and then set up my own company in 2001/2,
having never designed a chair in my life! So, I didn’t
have a reputation at the time for designing seating. I
bashed on Connection’s door several times and eventually they asked me to design them a table. So I did
exactly that and it was one of the first commissions.
Connection were using another designer to
produce chairs and I kept showing them chairs I
had designed but they weren’t interested. The
concepts they didn’t like at the time were Kruze,
Korus, and Zone. So, I went around the marketplace and, among others, Senator didn’t
like Kruze either.
Fortunately Mark Burrell from Boss Design (who
I had done some work with before with another
company) got the design manager’s job. I showed
him Kruze, which I had shown the company a year
prior. He loved it and took it on! It sounds very
subjective! [David laughs].
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