FROM THE PRESIDENT
DEREK AVERY | LEGACY PARTNERS
Investing in bringing new talent to the industry
As it ' s been mentioned many times before in this publication in the past three years , our industry is continually in need of new talent , as hundreds of new apartment homes are opening up every month . At a recent senior management roundtable , maintenance technicians were mentioned as the top need .
In 2015 , AAMD began investing in this important message - launching a new career center and ProApartments . com , a site dedicated to promoting apartments as a career in Denver . The site has been promoted in many ways incluidng on cable television , in-stream videos , online publications and social media , drawing hundreds of new visitors each month .
In 2016 , the commercial spots were updated with testimonials from Tributes finalists , and launched a campaign to promote career focused open houses on National Apartment Day . The open houses drew a total of about 50 people , which emphasized the need for the campaign to continue .
This year , AAMD has increased it ' s investment , purchasing a $ 48,000 media buy , and investing in brand new , high energy and youthful commercial spots emphasizing the opportunities for career advancement in the apartment industry . Watch for these commercials on TV and social media outlets beginning March 27 .
We are celebrating National Apartment Week April 3-7 - beginning with a media wide press release and media exposure on Renter ' s Line 9 and Colorado and Company on April 4 . On April 6 , there will be nearly 50 open houses around Denver promoting apartment careers as well as drawing in new renters by offering a promotion to waive application and admin fees .
We are excited for this campaign , and encourage you to take advantage of the new traffic coming to the Career Center , by offering 35 % off all job listings on the Career Center ( at www . proapartments . com ). Use code APTWEEK35 to receive the discount .
APARTMENT CAREER MONTH APRIL 2017
TIMELESS
JUNE AWARDS board installation and hall of fame dinner 6.15.2017
6 | TRENDS • MARCH 2017 www . aamdhq . org