Apartment Trends Magazine March 2017 | Page 37

FOR RENTAL HOUSING IN COLORADO

RENTER EXPERIENCE

SCOTT KIRKWOOD | GRIFFIS BLESSING
THOUGHTS
LEAP THOUGHTS is a new series of commentaries written by AAMD Leadership on Teamwork and Team Excellence

Online Reviews : Negative Reviews Reach More People

The typical renter experience at a Griffis Blessing managed property is exemplified through resident feed back on social media . We strive to have the most up to date amenities , a pristine swimming pool , wide open dog parks , a business center and fitness center .

One would think those must be the most important things when posting to Reputation . com or Yelp . In fact , no matter where it is posted , the common thread is always the property staff . The following are some quotes from one of our property social media sites :
" I was searching for a beautiful apartment with a lot of privacy , wooden floors , with steel appliances and granite counter tops . I have pretty much all I was looking for . The staff are all very helpful , customer service is excellent . There are fewer apartments in this community in comparison to others , which I like for privacy reasons . Top notch facility . Tall ceilings and windows as well . Coffee shop / breakfast place , salon / boutique , and bar / restaurant across the street ."
" This apartment is a great location for me for the training I do . The neighbors are quiet and respectful and maintenance does a great job staying on top of things that need to be done ."
" The staff is awesome ! They are really friendly , helpful , and attentive and make it fun living here . They also love my dog and that means a lot lol . Great location , always clean and quiet and overall just a great place to live . Love it !"
" The staff is very friendly and timely in responding to any of my needs . It never takes more than a few hours to resolve a maintenance issue ( only have had 2 in 16 months )."
While these happen to be positive reviews , the negative reviews tend to be about the staff . We are successful when residents feel that they are respected .
There is a saying that a happy customer will tell three friends about their experience , an unhappy customer will tell ten . In today ' s world of social media , an unhappy customer will reach many more than ten .
Since negative reviews will reach more people , it is important that our residents are heard and feel cared for . That is what we should continue to strive for across all communities in Denver .
FOR RENTAL HOUSING IN COLORADO

10TH EDITION

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