Apartment Trends Magazine March 2017 | Page 27

AGE RESTRICTED COMMUNITIES
AGE RESTRICTED UNITS
AVERAGE RENT ($)
AVERAGE
SIZE ( SQ . FT .)

BY THE NUMBERS

SENIOR HOUSING IN DENVER

NATURAL DOG PARK PRODUCTS

17 2,004 1,478 809

AGE RESTRICTED COMMUNITIES
AGE RESTRICTED UNITS
AVERAGE RENT ($)
AVERAGE
SIZE ( SQ . FT .)
Source : Apartment Appraisers and Consultants . Data reflective of communities with 50 or more units .
»» 96 % of online baby boomers use search engines
»» 95 % of online baby boomers use email
»»
82 % of baby boomers belong to a social network , the most popular being Facebook
With a more relaxed pace , leisure communities like Reynolds Lake Oconee ( Greensboro , Georgia ) and Bluejack National ( Houston , Texas ), offer resort-like amenities and golf courses targeting an affluent empty-nester demographic .
Baby boomers are looking for information online . Senior living communities who recognize this have the opportunity to be both a resource and a solution . For adults who are 70 +, it ’ s important to note that decisions are increasingly made by the children — often Gen-Xers — who are even more tech savvy than the boomer generation .
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Cyndi Oaxaca is a Content Strategist for Criterion . B an agency focused on branding and inbound marketing for the commercial real estate industry www . aamdhq . org MARCH 2017 • TRENDS | 25